Keeping the fire going this Tuesday.

The Make-A-Wish foundation built my cousin a life-size (and heated) doll house in my aunt’s back yard after a Leukemia diagnosis when she was just 2-years-old. She’s been cancer-free for nearly 15 years.

I haven’t thought much about the foundation or the thousands upon thousands of young lives they’ve touched around the world since the dollhouse was built. But I stumbled on this intriguing article on how the organization plans to alter it’s model to capture less legacy donations and more funding from individuals like you and me who have gotten used to donating small increments to platforms like Kickstarter and Gofundme.

After nearly 36 years of granting wishes to young children battling horrific diseases, the nonprofit is moving over to digital to crowdfund their endeavors, hoping to increase their visibility, gain additional celebrity support, and meet the rising costs of wish-granting by tapping into platforms like Snapchat, Instagram, and even Apple Pay.

If you’re inclined, head over to their Wishmaker site (still in beta) and explore the stories and wishes of hundreds of young fighters.




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