Death to the whack email pitches this Friday.

So, I wrote a thing about how we as founders of color and women can embed our stories in the ongoing tech news cycle.

My recommendations aren’t about a call to arms of the news media to feel guilty about racial, gender or geographic bias. Instead, I’m asking that we get smarter and more strategic about the way we share the journey of our own work. (Tips inside when you click through)

I receive close to 100 pitches each day from publicists and founders alike across a spectrum of industries without the slightest idea of how to build a relationship with a media professional. Don’t worry, if I don’t send the email directly to trash, I graciously respond with a “no thanks” or requests for complete information.

For our part, we can talk more about our solutions and how our company is furthering the conversations happening in news today to get journalists focused on the business of our business and how the work fits into the daily feed of the most sought-after decision-makers.

Refining.

Sherrell

Diversity Advocate Erica Baker Leaves Slack for Kickstarter
In an interview with USA TODAY, Baker says she sat down with Strickler at TED where the two discussed their views on leadership. At the end of their talk, Strickler asked her to interview for a job in engineering management, something to which she had long aspired.
JESSICA GUYNN | USA TODAY

 

Study: The Status of Black Women in the United States
As of 2014, black women who worked full-time and year-round had median annual earnings that were 64.6 percent of that of white men, $53,000.
VANESSA WILLIAMS | THE WASHINGTON POST

 

The #1 Reason Why We Don’t See Diverse Tech Founders in the News
Addressing the real challenge of why journalists aren’t emphatically delivering breaking news stories at scale about the work of founders of color and women is worth pausing for. But this issue might not entirely be their fault.

SHERRELL DORSEY | LINKEDIN

 

Bankjoy Scores Digital Banking Tech Deal with SafeAmerica Credit Union
Bankjoy adds its “cutting-edge online and mobile banking platform with robust API integration capabilities” helped it secure the deal.
TANYA ANDREASYAN | BANKING TECHNOLOGY

 

Why So Many Millennial Women And People Of Color Are Becoming Entrepreneurs
Millennials illustrate the rising diversity of our country’s population overall. They’re the most diverse generation in history, with 43% of the millennial population being non-white.
ANNA JOHANSSON | FORBES

 

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