Welcome to Wednesday.

We’re all a pawn in the algorithm game. Or at least, that’s the argument in a piece recently published by Fast Company titled, “You are Being Exploited by the Opaque, Algorithm-Driven Economy.” The writer equates online consumers to Jim Carrey’s character Truman Burbank from the 1998 film “The Truman Show” using evidence from the book, Virtual Competition: The Promise and Perils of the Algorithm-Driven Economy.

As we aimlessly navigate our favorite retail sites in hopes of securing must-have deals or simply enjoying the comfort of shopping at home without an in-store headache, companies are using online behavior as either an advantage or disadvantage for consumers. As these targeting methods are concealed and more algorithmic bias comes to light, we should ask how much digital dominance controls the strings that ultimately shape society from government all the way to cultural institutions. More importantly, how do we fight back?

Click here to read the full article.

Tyler

P.S.
Tune into #Goals–The Podcast featuring Sherrell in the “Remember Your Why?” episode. Listen here.

This newsletter is sponsored by Capital One.

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